is one of the most important strategies to ensure the solidity of a brand and create a loyal and participatory audience.
It takes a while to achieve results but it’s definitely worth it as you’re creating a resource of lasting value.
What is organic marketing?
Organic marketing consists of all forms of digital marketing that do not involve the use of payment methods.
However, this should not make you think that all this is free.
The investment of time in implementing the strategy can be considerable.
But once your organic content stabilizes, you’ll be able to count on a constant source of traffic, which will only need occasional maintenance and monitoring.
Here’s how to do organic marketing:
The main tool of online marketing.
An SEO strategy requires good planning and optimization of your web pages.
Your site will need to be very fast and optimized for mobile.
The first thing to do:
For the beginner I would suggest using long tail keywords to leverage low competition.
You can then move on to keywords with more competition and more volume once the website has gained authority in the eyes of search engines.
How do I find the right keywords?
There are a lot of free online tools to see what your target audience is looking for online.
The most famous and used is Google keyword Planner.
For oustanding results I use it in combination with answer the public, a free tool that helps you locate the exact queries that users make about your product or service.
Comics can be considered a way of doing content marketing
I would suggest every businesses to have at least one type of content marketing.
It allows you to deliver instant value to the user and prove that you are competent in your sector.
“Free” content can be used ad a lead generation tool:
it can easily be given in exchange for a contact thus creating a database of profiled users.
The types of content marketing are several,
but here is a list to help you understand which may be the best for your business.
If you are having difficulties creating deliverable content
this tool may be useful: Beacon.
it transforms your blog posts into ebooks in 2 minutes.
They said it died, but…
But email marketing continues to be one of the main ingredients in a company’s marketing mix and results in the creation of direct relationships with the consumer.
And it is precisely this element that represents the strength of this channel,
the fact that you have a direct one-to-one link with the customer.
Many marketers often forget this element and create impersonal and generalized emails.
But trends show that the future of communication is in personal messages tailored to the individual.
Modern Email autoresponders like Getresponse can segment your audience in smaller lists and
send custom emails based on your customer behaviour, intent and demographics.
In this phase it should be useful to have a defined set your customer personas in order to have a clear idea of who you are talking with!
You can quickly bulid your customer personas here:
Guess what I’d pick between a Facebook Page with 30,000 likes and a Facebook group with 3,000 members.
I would go for the group without any doubt.
Building a community can massively increase customer confidence in your brand.
Also seeing other users actively participating with your brand automatically acts as a sign of social proof.
A community is an ideal post for building customer relationships and goes beyond the mere purpose of marketing your product.
A community is a perfect place to learn your customers’ opinions about your product and to decide what features to implement and what to remove.
For this reason, it is a particularly suitable tool for those who have an innovative product to launch on the market, and still haven’t figured out the perfect product-market fit.
Pro-tip: Facebook groups are the best way to start an online forum in 2018, don’t waste time and money in creating your own platform.
These were the main types of Organic marketing, I won’t cover them all in this article because it would become an encyclopedia.
If you are also interested in advice on other types of marketing channels, you can find them here:
Are you still undecided about which channels to use?
Are you in Lisbon?
I offer my readers the possibility of an hour free consultation!